Lead intake workflow

Lead Capture that turns inbound interest into owned opportunities

Lead Capture is the workflow that collects inbound calls, web forms, texts, and messages into a structured record your team can act on quickly. It is built for service businesses where speed, fit, urgency, and routing matter.

Buyer pain

The operational leak this page is built around

OttoServ pages are written around real workflows: calls, qualification, booking, routing, and follow-up.

Lead sources are fragmented

Calls, contact forms, texts, referrals, and social messages land in different places with different detail levels.

Contact details are not enough

A name and phone number does not tell the team whether the job is urgent, in-area, high value, or ready to book.

Follow-up ownership is unclear

Without a structured record and assigned next step, leads sit between inboxes, spreadsheets, CRMs, and memory.

Outcomes

What the customer receives

Qualified lead summary

The customer receives a consistent record with contact details, need, urgency, location, and requested next step.

Cleaner routing

Hot leads, routine requests, poor-fit inquiries, and existing-customer questions can go to different places.

Better conversion visibility

The team can see which lead sources are creating real opportunities and where response slows down.

How it works

A practical implementation path

The first workflow should be narrow enough to launch quickly and specific enough to produce useful summaries.

01

Map intake channels

We identify calls, forms, texts, inboxes, referrals, and after-hours sources that should feed the workflow.

02

Define qualification fields

We choose the required questions for your buyer: service need, urgency, location, budget signal, property type, timeline, and owner.

03

Route to action

The lead summary goes to the CRM, inbox, spreadsheet, SMS, dashboard, or task queue your team already checks.

Who it is for

Who this workflow is for

Property management inquiries

Leasing prospects, owner leads, maintenance requests, vendor questions, and resident issues.

Contractor estimate requests

Project type, location, timeline, photos, decision maker, budget range, and site walk next step.

Plumbing and home services

Emergency calls, routine repairs, replacement inquiries, service area screening, and dispatch notes.

Workflows

Deployable workflows, not a generic phone bot

Each workflow is built around the information your team needs before a human spends time on the next step.

Call intake

  1. 1Answer or receive the call.
  2. 2Ask service-specific qualification questions.
  3. 3Send a summary with priority and owner.

Form intake

  1. 1Capture submitted details.
  2. 2Enrich missing context with follow-up prompts.
  3. 3Route the lead to the right queue.

After-hours intake

  1. 1Separate urgent and routine requests.
  2. 2Escalate only when approved.
  3. 3Prepare next-day follow-up records.

FAQ

Questions buyers usually ask

What is the difference between lead capture and missed call answering?

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Missed call answering is one channel. Lead capture covers the whole intake record across calls, forms, texts, messages, and follow-up routing.

Can OttoServ qualify leads before my team calls them?

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Yes. The workflow asks the qualification questions you approve so the team can prioritize the right opportunities.

Can captured leads go into a CRM?

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Yes. Depending on access, summaries can route into a CRM, inbox, spreadsheet, dashboard, or automation tool.

Is this only for new sales leads?

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No. It can also capture maintenance, resident, owner, vendor, and existing-customer requests when those need structured routing.

Ready when you are

See what OttoServ would answer, qualify, and route for your business.

Start with the front-office workflow that is leaking revenue today. The demo maps your real calls, lead sources, and follow-up rules.